Wednesday, January 17, 2007

Welcome!

Welcome to A Day To Remember! Your primary source for all things wedding related or not! Let me start with introducing myself to you. My name is Claudia De Velasco, part owner of A Day To Remember. My sister Veronica is my business partner and friend! I couldn't ask for a better combination.

Many people ask, how did I get started in this business. Let's just say that one business morphed into a few others before becoming what it is today. Similar to the caterpillar who becomes a beautiful butterfly.

It all started because I wanted to make a beautful cake for my mom. A cake decorated with beautiful sugar roses. Well, sadly enough, I had no skills in cake decorating. I vowed that for my mom's next birthday, she'd have a beautiful birthday cake decorated with lots of sugar roses. I took cake decorating classes and practiced quite a bit. While I was taking classes, my family finally became weary of so many cakes I'd bring home from classes. I never thought I'd hear my family say they were tired of eating cake! Cake! Imagine that!?! What was I to do with so much cake. I was always brought up to never throw food away.

The light bulb turned on. Aha, I can take the cakes to work and share with co-workers. It was a great plan because I became the girl at the office that always brings cakes. Of course, I started bragging that I'd decorated the cakes myself. Word got around and before I knew it, some co-workers were asking how much I'd charge them for a birthday cake for their child's party. Another light bulb turned on. How cool would it be to make money off of something I really loved and enjoyed doing?

When my mom's birthday came around, sure enough, mom had a beautiful cake topped with so many sugar roses! I was so proud of myself, more importantly, my parents were proud of me. By then, I'd received some small job orders for cakes.

By this time, I'd switched jobs and at my new job learned even more about marketing a business. Alas, another light bulb turned on. I started applying those marketing skills towards my little side business...Cakes To Remember. I wanted to see how far I could go with and see if it was something I really wanted to do. Cakes To Remember started growing little by little every day and before I knew it, my current job was seriously getting in the way of my business. That's when I realized what I had to do. Cakes To Remember became my new and permanent job. I knew it would be a job that I loved to do...a job that I wouldn't get tired of.

Cakes and flowers always went hand in hand with my business, as most of the time, we were purchasing the flowers for the cakes. Veronica had a natural flair for flower arranging. We decided to combine our skills and launch a separate company....Flowers To Remember. It became a profitable business just as well.

Before I knew it, the businesses were booming and half the time we were coordinating and advising brides on the do's and dont's of wedding planning. Yet another light bulb turned on. Why am I not getting paid for this? So, my sister and I launched yet a third company...A Day To Remember.

Stay tuned for the continued story of our success! :)

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