Marketing three businesses is no fun task, especially if you're passing out three different business cards. With just Cakes To Remember and Flowers To Remember, it was easy to make a two-sided business card but with a third company, not quite the same. I decided a folding business card would work best. I hired a company to come up with some ideas for the design of my new business cards. The idea worked great and voila! I had a business card with all three names. Here I thought my problem was solved, but the fact that there were three names in a business card, I realized that some people would still get confused.
I decided the business was ready for a facelift, of sorts. So, I decided that A Day To Remember will be the company name and all our services could umbrella under it. While I continue to keep the name Cakes To Remember and Flowers To Remember, A Day To Remember was best, since it covered all our services and would certainly leave it open for other services we would eventually offer.
I met with my wonderful webmaster, Cole with Squidz Ink Design and asked him if he could come up with a new concept for the business. I wanted a fun logo, yet professional. A logo that would let people know what all we had to offer. Voila! I immediately fell in love with the design and
the makeover on our website!
One of the rules in marketing is to brand yourself. It makes it difficult when your website has one name, one logo, but your business cards still carry the old names with old logos. So a design in the new business cards was in order. I worked off the old design concept and redesigned my new cards.
Our services indeed have expanded. What started off with just cakes, then flowers and eventually coordinating, has turned into a full-service venue, offering linens, event design, catering and chocolate fountains.
I've always believed in growing and don't be surprised when we are a complete "one-stop shop"! So be sure to visit our website for new updates, and for our monthly specials!
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I decided the business was ready for a facelift, of sorts. So, I decided that A Day To Remember will be the company name and all our services could umbrella under it. While I continue to keep the name Cakes To Remember and Flowers To Remember, A Day To Remember was best, since it covered all our services and would certainly leave it open for other services we would eventually offer.
I met with my wonderful webmaster, Cole with Squidz Ink Design and asked him if he could come up with a new concept for the business. I wanted a fun logo, yet professional. A logo that would let people know what all we had to offer. Voila! I immediately fell in love with the design and
the makeover on our website!One of the rules in marketing is to brand yourself. It makes it difficult when your website has one name, one logo, but your business cards still carry the old names with old logos. So a design in the new business cards was in order. I worked off the old design concept and redesigned my new cards.
Our services indeed have expanded. What started off with just cakes, then flowers and eventually coordinating, has turned into a full-service venue, offering linens, event design, catering and chocolate fountains.
I've always believed in growing and don't be surprised when we are a complete "one-stop shop"! So be sure to visit our website for new updates, and for our monthly specials!
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